a black man at a protest chanting into a megaphone wearing a black Black Lives Matter shirt
a cardboard sign reading Amplify Your Voice with an arrow pointing down
an older white woman holding a homemade sign reading My Body is Mine Not Government Property

Bringing social movements to the cutting edge of digital culture

We help organizations create online campaigns in an era of ever-changing media landscapes

Our mission

Vocal is a mission-driven media company. We work with digital influencers and content creators to build powerful social media movements in support of the organizations, businesses, and campaigns working to advance equity and opportunity worldwide. 

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What we
stand for

Democracy

We believe in equal representation, the open exchange of ideas within free societies, and freedom of the press. We believe that every individual within a democracy is entitled to the right to vote without interference or undue burden.

A finger extended from a fist with an I Voted sticker on the tip

Democracy

Science

We believe in experimentally-validated scientific facts, including the science of climate change and vaccine science. As a company, we minimize our negative impact on the environment and actively support organizations working to end climate change. We believe in fighting misinformation on the internet in all its forms.

a black woman helping a black man understand something on the computer screen full of code in front of them

Science

Racial Justice

We acknowledge the systemic racism and bias that permeates policing, the justice system, education, employment, healthcare, housing, and beyond. At Vocal, we are committed to confronting and dismantling the structures of bias and racism in our country and the world. We prioritize working with and supporting creators of color and campaigns that advance racial equity through social, economic, and structural change. As part of our commitment to racial justice, we do not take on law enforcement clients.

an asian woman with her phone propped up in a phone stand cooking

Racial Justice

Economic Justice

We believe that all workers have the fundamental right to unionize; that corporate accountability should be a top priority for the future of democracy; and that all people should have access to safe, dignified work. We believe that no one should live in poverty, and that all people should have access to affordable housing, quality food, and a clean environment. 

a black snuggled up in a blanket next to his baby, who is fast asleep

Economic Justice

Human Rights

We believe in human dignity, freedom, equality, and nonviolence within and between societies. We support the right to protest. We believe that equal access to education is a fundamental human right. We support LGBTQIA2S+ rights, disability rights, women’s rights, and freedom of religion.

a black woman and white woman smiling and posing in front of a rainbow flag

Human Rights

Open Internet

We believe that, in the 21st century, access to free and open internet is a fundamental human right. We believe that no government or private corporation should infringe on internet freedom.

a phone with a photo of a black woman grinning holding up two peace signs in front of her windows. The phone is being held in a hand with the same backdrop as the photo, just much blurrier, behind it

Open Internet

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Meet our team

Vocal Media’s fully remote team of social media experts live across the country and around the world, from New York to Melbourne.

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Malia Fisher

CEO & Co-Founder

She/Her

Malia Fisher is the Co-Founder & CEO of Vocal Media. Malia is a seasoned political communications strategist with over 10 years of experience in the industry. Since founding Vocal Media, she has been an advisor to leading progressive advocacy organizations and nonprofits on issues from climate change to abortion access and voting rights. Before founding Vocal Media, Malia was a political communications strategist, advising progressive organizations, startups, and candidates on communications, public relations, and youth engagement across a range of issues—including gun violence prevention, voting rights, political data & technology, net neutrality, DACA, and mass incarceration. Malia is an alum of the Clinton Campaign and the Center for American Progress.

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Tyler Steinhardt

CSO

He/Him

Tyler Steinhardt is the chronically online Chief Strategy Officer at Vocal Media. He oversees the business strategy, experimental TikTok Labs division, and climate work at Vocal. He has worked with prominent brands such as Gatorade, Chipotle, and Nike, and has been working with creators for over a decade.

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Sammy Alderson

Co-Founder

He/Him

Sammy Alderson is the Co-Founder of Vocal Media. Sammy paid his first influencer on TikTok in 2017. Since then he’s grown influencer marketing software for TikTok and Instagram, providing tactics and analytics for clients like Sony Music and Universal Music, while running campaigns for artists like Shakira and OutKast. He’s also a verified Snapchat Filter creator with over 200,000 subscribers and 4 billion total views on his filters and AR effects on platform.

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Abella Bala

Digital Campaign Manager

She/Her

Abella Bala is a Digital Campaign Manager at Vocal Media. In this role, she weaves together a background in beauty, entertainment, and digital strategy with an empathy-based approach to building memorable campaigns that resonate with a diverse audience.

Her extensive experience in the beauty industry has made her highly skilled at identifying high-performing content and creators in even the most saturated niches, ensuring that brands stand out in competitive markets. Her background in film and TV has honed her ability to manage cross-functional teams and budgets—big or small. Her experience as a comedy writer has honed her ability to use entertainment as a powerful tool, turning complex messages into engaging narratives. With a decade of experience in creative brand strategy, she blends creative and analytical skills to execute content strategies that deliver impactful results. Now calling Los Angeles home, Abella lives, laughs, and loves with her partner and two cats, Ben & Jeff.

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Martina Barrera-Hernandez

Senior Digital Campaigns Manager

She/Her

Martina Barrera-Hernandez is a Senior Digital Campaign Manager at Vocal Media. From her beginnings as a journalism nerd, to building a career in influencer marketing – Martina has always had a deep passion for storytelling. For the last 6 years, Martina has been working with start-ups building their influencer strategies from the ground up. Outside of work, you’ll find Martina perfecting her dirty martini recipe and looking for new Jellycats for her collection.

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Helena Busansky

Associate Digital Campaign Manager

She/Her

Helena Busansky is an Associate Campaign Manager at Vocal Media. She recently finished a Masters degree in Political Behavior at the London School of Economics. Before LSE, she has worked on multiple campaigns, including the Biden/Harris 2020 campaign and the Arizona Voter Protection team in 2022. She is passionate about advancing progressive causes through electoral and communications strategy. Outside of work you will find her on a long walk or searching for the best local bagel.

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Tania Castillo

Associate Digital Campaign Manager

She/Her

Tania Castillo is an Associate Digital Campaign Manager at Vocal Media. With an extensive background in social justice – from working with immigrants and refugees, the unhoused community, foster care, and domestic violence victims – she has integrated her passion for advocacy in a creative lens. Outside of work, Tania is a DJ, loves spending time with family and friends, travelling and lifting!

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Colin Clancy

Director of Technology

He/They

Colin Clancy is the Director of Technology at Vocal Media. He has a history of building, scaling, and leading software teams and he is constantly focused on the complex and interrelated problems of optimizing both human and software systems. He always approaches problems with a human-first lens and is adamant about building fairness, equity, and humanity into the software that fills our world.

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AnaMarie Cordova

Summer Communications Fellow

She/Her

AnaMarie Cordova is a Summer Communications Fellow at Vocal Media. She is a rising senior studying government at the University of Texas at Austin. She found herself drawn to the power of communication and media in shaping political discourse pushing her into a new world to explore. Outside of work, AnaMarie enjoys spending time with furry friends and jamming to Bad Bunny.

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Nya Etienne

Digital Campaigns Manager

She/Her

Nya Etienne is a Digital Campaign Manager at Vocal. With her experience as a content creator, she understands firsthand the power of digital content on social consciousness. She’s committed to fostering an equitable creator economy, and supporting impactful brands along the way. After her 9-5, you’ll find her either curating an oddly-specific playlist or trying out new TikTok recipes.

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Zach Fang

Sales Consultant

He/Him

Zach Fang is the Business Development Strategist at Vocal Media. He has been working at the intersection of tech and politics for over a decade. He served in leadership capacities for Andrew Yang’s 2020 campaign and Bernie Sanders’ 2016 campaign, where he led the first ever large-scale P2P texting program. Before Vocal Media he worked for Senator Sherrod Brown, Rep. Tim Ryan, and at Let America Vote, Hustle, and Collective Impact.

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Jillian Fraser

Digital Campaign Manager

She/her

Jillian Fraser is a Digital Campaign Manager at Vocal Media. As an influencer marketing specialist, she’s spent the last few years working with creators in the food and beverage industry. She’s passionate about leveraging social media marketing to drive positive societal change. In her free time, you can catch Jillian at the beach in Chicago (concrete beach for the win) or hanging with her pet turtle, Tim!

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Canon Hirschler

Senior Digital Campaign Manager

She/Her

Canon Hirschler is a Senior Digital Campaign Manager at Vocal Media. With a decade of professional social media experience in various industries, her passion for advocacy has brought her to Vocal to contribute her skillset to causes she cares about. When Canon is not creating social media digests for her friends and family for them to stay up to date on current events and buzz, you can find her exploring the outdoors with her husband and two dogs.

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Shira Klasky-Gamer

Director of Operations

She/Her

Shira Klasky-Gamer is the Director of Operations at Vocal Media. She’s a big fan of transparent systems, a well organized database, and making sure the trains (and payroll) run on time. Before coming to Vocal, she worked on electoral campaigns across the country. Outside of work, she still loves a well organized system, advocating for public education, sunflower seeds, and doomscrolling.

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Jocelyn Landwehr

Senior Digital Campaign Manager

She/Her

Jocelyn Landwehr is a Senior Digital Campaign Manager at Vocal Media. Motivated by her generation’s demand for a more equitable and just world, Jocelyn works to amplify creators voices in speaking on issues important to them.

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Kayla Marisin

Associate Digital Campaign Manager

She/her

Kayla Mary Jane Marisin is an Associate Digital Campaign Manager at Vocal Media. A recent NYU graduate, she’s passionate about blending artistry and activism to build community and create engaging media content that sparks conversations. Outside of curating digital campaigns, Kayla enjoys long walks, dogs, and painting. She’s currently in residency at AMPM, a gallery in Brooklyn, and is excited to be bringing her creative energy to the team for the election campaigns.

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Jade Ngengi

EOC of Vocal Verified

She/Her

Jade Ngengi is the EOC of Vocal Verified at Vocal Media. She can be found harnessing chaotic-good as the author of our newsletter, Vocal Verified (subscribe!).

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Julia Nguyen

Operations Intern

She/Her

Julia Nguyen is an Operations Intern at Vocal Media. She is a fourth year student currently studying Computer Science and Business at the University of Virginia. She is a strong advocate for racial equity and environmental protection. Outside of work, she enjoys longboarding, reading, running, and cuddling her cat.

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Ginikachi Okeke

Operations Associate

She/Her

Ginikachi Okeke is an Operations Associate at Vocal Media. She began her career advocating for system-impacted individuals within criminal and civil legal spaces, ensuring to center their experiences and humanity. Later, she pivoted to macro-level project management, spearheading initiatives for organizations dedicated to large-scale social change. When she’s not working, you’ll find her roller-skating along scenic routes or dancing to the rhythms of Afrobeats and Caribbean music.

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Raphael Orleck-Jetter

Senior Digital Campaign Manager

All Prounouns

Raphael Orleck-Jetter is a Senior Digital Campaign Manager at Vocal Media. Their work on social media began in 2020 by making infographics and seeing the powerful potential of the internet in educating and building political consciousness, before eventually finding creator marketing. An avid Beyoncé fan, Raphael can be found in dance classes, on long walks by the water, and raising far too many plants.

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Liva Pierce

Senior Operations Associate

They/Them

Liva Pierce is a Senior Operations Associate at Vocal Media. They enjoy when an idea gets executed and also when a coffee shop sells a cookie. Outside of work, Liva loves producing fundraiser comedy shows in Brooklyn.

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Cameron Rexroat

Senior Digital Campaign Manager

He/Him

Cameron Rexroat is a Senior Digital Campaign Manager at Vocal Media. He brings a wealth of experience from the cannabis and tech brand marketing world, having led major campaigns for Weedmaps, Super Bowl, and pride initiatives. Now based in the Portland, OR/Vancouver, WA area, Cameron enjoys exploring PNW forests and sipping lattes with his husband and their forever puppy, Athena, while channeling his Phoenix, Arizona roots into every project.

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Alexander Robinson

Special Projects Lead

He/They

Alexander Robinson is the Special Projects Lead at Vocal Media. He works closely with Tyler, our CSO, and Malia, our CEO, to launch and scale our election cycle impact projects. Their experience spans brand management, digital marketing, and public affairs. You can find them seizing the memes of production at the intersection of K St and Madison Ave!

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Jenna Sanborn

Senior Digital Campaign Manager

She/Her

Jenna Sanborn is a Senior Digital Campaign Manager at Vocal Media. She has extensive experience managing influencer marketing campaigns across a diverse range of industries and brings a true passion for social media and the creator economy.

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Alana Schreiber

Digital Campaign Manager

She/Her

Alana Schreiber is a Digital Campaign Manager at Vocal Media. Alana has a marketing background and experience in tech startups. Recently, she has worked as a content creator and social media manager. Alana is extremely passionate about disability advocacy and is a published cookbook author. She resides in the Central Coast of California with her fiancé, son, and three cats. In her spare time, Alana enjoys gardening, baking, and collecting seashells at the beach.

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Ashley Sigler

Digital Campaign Manager

She/Her

Ashley Sigler is a Digital Campaign Manager at Vocal Media. She has extensive experience in crafting and executing innovative campaigns across beauty, tech, and lifestyle brands. Specializing in influencer marketing and content strategy, Ashley excels in driving impactful results and fostering strong brand relationships.

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Jessica Tran

Senior Campaigns Strategist

She/Her

Jess Tran is a Senior Campaigns Strategist at Vocal Media. As a working content creator, and as a creator marketing strategist, she’s excited about straddling both sides of the coin. When she’s not working, Jess is powerlifting, climbing, reading and training her dog to do ridiculous things.

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Shannon Vigliano

Director of Campaigns

She/Her

Shannon Vigliano is the Director of Campaigns at Vocal Media. As the Director of Campaigns, she thrives on solving complex problems for our clients. Especially if the solution involves Shrek in the sky.

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Jade Walker

Digital Campaign Manager

She/her

Jade Walker is a Digital Campaign Manager at Vocal Media. Bold Fashion and Brave Activism are the attributes that define her. She is not fashion’s “It” Girl, she’s fashion’s Impact Girl. Tackling social injustices in her $3 thrifted fits through her work of well over 5 years, she leads the way as a sustainable thinker while using “SLAY” as corporate jargon.

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Ella Walko

Summer Communications Fellow

She/Her

Ella Walko is a Summer Communications Fellow at Vocal Media. She is a rising junior at Bard College studying Politics, and she’s eager to bridge the gap between her academic pursuits and her pastimes, i.e. scrolling through Insta and TikTok. Outside of work and school, Ella enjoys cooking, baking, a good iced coffee, and spending time in the sun with friends.

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Sarah Zhang

She/They

Sarah Zhang is a Research Intern at Vocal Media. She is a rising senior studying information science and political science at UNC-Chapel Hill. She is passionate about amplifying young voices in the progressive space and education equity. In their free time, Sarah enjoys reading, cooking vegan recipes, hiking, and playing piano.

What our clients
are saying
about us.

 Vocal helped promote our campaign to a younger audience we had been struggling to reach and recruited thousands of young activists for our organization.

-Rich Pelletier
Partner, The Strategy Division
Former Bernie Sanders Field Director

Working with Vocal has been one of the best marketing partnerships our organization has had. They bring such creative vision and insight to our campaign, and have helped to cultivate our TikTok strategy to be an effective and efficient channel for learner acquisition.

-Anne Keenan
VP Marketing and Brand
Merit America
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