Sammy Alderson is the Co-Founder of Vocal Media. Sammy paid his first influencer on TikTok in 2017. Since then he’s grown influencer marketing software for TikTok and Instagram, providing tactics and analytics for clients like Sony Music and Universal Music, while running campaigns for artists like Shakira and OutKast. He’s also a verified Snapchat Filter creator with over 200,000 subscribers and 4 billion total views on his filters and AR effects on platform.

Abella Bala is a Digital Campaign Manager at Vocal Media. In this role, she weaves together a background in beauty, entertainment, and digital strategy with an empathy-based approach to building memorable campaigns that resonate with a diverse audience.

Her extensive experience in the beauty industry has made her highly skilled at identifying high-performing content and creators in even the most saturated niches, ensuring that brands stand out in competitive markets. Her background in film and TV has honed her ability to manage cross-functional teams and budgets—big or small. Her experience as a comedy writer has honed her ability to use entertainment as a powerful tool, turning complex messages into engaging narratives. With a decade of experience in creative brand strategy, she blends creative and analytical skills to execute content strategies that deliver impactful results. Now calling Los Angeles home, Abella lives, laughs, and loves with her partner and two cats, Ben & Jeff.

Martina Barrera-Hernandez is a Senior Digital Campaign Manager at Vocal Media. From her beginnings as a journalism nerd, to building a career in influencer marketing – Martina has always had a deep passion for storytelling. For the last 6 years, Martina has been working with start-ups building their influencer strategies from the ground up. Outside of work, you’ll find Martina perfecting her dirty martini recipe and looking for new Jellycats for her collection.

Helena Busansky is an Associate Campaign Manager at Vocal Media. She recently finished a Masters degree in Political Behavior at the London School of Economics. Before LSE, she has worked on multiple campaigns, including the Biden/Harris 2020 campaign and the Arizona Voter Protection team in 2022. She is passionate about advancing progressive causes through electoral and communications strategy. Outside of work you will find her on a long walk or searching for the best local bagel.

Tania Castillo is an Associate Digital Campaign Manager at Vocal Media. With an extensive background in social justice – from working with immigrants and refugees, the unhoused community, foster care, and domestic violence victims – she has integrated her passion for advocacy in a creative lens. Outside of work, Tania is a DJ, loves spending time with family and friends, travelling and lifting!

Colin Clancy is the Director of Technology at Vocal Media. He has a history of building, scaling, and leading software teams and he is constantly focused on the complex and interrelated problems of optimizing both human and software systems. He always approaches problems with a human-first lens and is adamant about building fairness, equity, and humanity into the software that fills our world.

AnaMarie Cordova is a Summer Communications Fellow at Vocal Media. She is a rising senior studying government at the University of Texas at Austin. She found herself drawn to the power of communication and media in shaping political discourse pushing her into a new world to explore. Outside of work, AnaMarie enjoys spending time with furry friends and jamming to Bad Bunny.

Nya Etienne is a Digital Campaign Manager at Vocal. With her experience as a content creator, she understands firsthand the power of digital content on social consciousness. She’s committed to fostering an equitable creator economy, and supporting impactful brands along the way. After her 9-5, you’ll find her either curating an oddly-specific playlist or trying out new TikTok recipes.

Zach Fang is the Business Development Strategist at Vocal Media. He has been working at the intersection of tech and politics for over a decade. He served in leadership capacities for Andrew Yang’s 2020 campaign and Bernie Sanders’ 2016 campaign, where he led the first ever large-scale P2P texting program. Before Vocal Media he worked for Senator Sherrod Brown, Rep. Tim Ryan, and at Let America Vote, Hustle, and Collective Impact.

Jillian Fraser is a Digital Campaign Manager at Vocal Media. As an influencer marketing specialist, she’s spent the last few years working with creators in the food and beverage industry. She’s passionate about leveraging social media marketing to drive positive societal change. In her free time, you can catch Jillian at the beach in Chicago (concrete beach for the win) or hanging with her pet turtle, Tim!

Canon Hirschler is a Senior Digital Campaign Manager at Vocal Media. With a decade of professional social media experience in various industries, her passion for advocacy has brought her to Vocal to contribute her skillset to causes she cares about. When Canon is not creating social media digests for her friends and family for them to stay up to date on current events and buzz, you can find her exploring the outdoors with her husband and two dogs.

Shira Klasky-Gamer is the Director of Operations at Vocal Media. She’s a big fan of transparent systems, a well organized database, and making sure the trains (and payroll) run on time. Before coming to Vocal, she worked on electoral campaigns across the country. Outside of work, she still loves a well organized system, advocating for public education, sunflower seeds, and doomscrolling.

Jocelyn Landwehr is a Senior Digital Campaign Manager at Vocal Media. Motivated by her generation’s demand for a more equitable and just world, Jocelyn works to amplify creators voices in speaking on issues important to them.

Kayla Mary Jane Marisin is an Associate Digital Campaign Manager at Vocal Media. A recent NYU graduate, she’s passionate about blending artistry and activism to build community and create engaging media content that sparks conversations. Outside of curating digital campaigns, Kayla enjoys long walks, dogs, and painting. She’s currently in residency at AMPM, a gallery in Brooklyn, and is excited to be bringing her creative energy to the team for the election campaigns.

Jade Ngengi is the EOC of Vocal Verified at Vocal Media. She can be found harnessing chaotic-good as the author of our newsletter, Vocal Verified (subscribe!).

Julia Nguyen is an Operations Intern at Vocal Media. She is a fourth year student currently studying Computer Science and Business at the University of Virginia. She is a strong advocate for racial equity and environmental protection. Outside of work, she enjoys longboarding, reading, running, and cuddling her cat.

Ginikachi Okeke is an Operations Associate at Vocal Media. She began her career advocating for system-impacted individuals within criminal and civil legal spaces, ensuring to center their experiences and humanity. Later, she pivoted to macro-level project management, spearheading initiatives for organizations dedicated to large-scale social change. When she’s not working, you’ll find her roller-skating along scenic routes or dancing to the rhythms of Afrobeats and Caribbean music.

Raphael Orleck-Jetter is a Senior Digital Campaign Manager at Vocal Media. Their work on social media began in 2020 by making infographics and seeing the powerful potential of the internet in educating and building political consciousness, before eventually finding creator marketing. An avid Beyoncé fan, Raphael can be found in dance classes, on long walks by the water, and raising far too many plants.

Liva Pierce is a Senior Operations Associate at Vocal Media. They enjoy when an idea gets executed and also when a coffee shop sells a cookie. Outside of work, Liva loves producing fundraiser comedy shows in Brooklyn.

Cameron Rexroat is a Senior Digital Campaign Manager at Vocal Media. He brings a wealth of experience from the cannabis and tech brand marketing world, having led major campaigns for Weedmaps, Super Bowl, and pride initiatives. Now based in the Portland, OR/Vancouver, WA area, Cameron enjoys exploring PNW forests and sipping lattes with his husband and their forever puppy, Athena, while channeling his Phoenix, Arizona roots into every project.

Alexander Robinson is the Special Projects Lead at Vocal Media. He works closely with Tyler, our CSO, and Malia, our CEO, to launch and scale our election cycle impact projects. Their experience spans brand management, digital marketing, and public affairs. You can find them seizing the memes of production at the intersection of K St and Madison Ave!

Jenna Sanborn is a Senior Digital Campaign Manager at Vocal Media. She has extensive experience managing influencer marketing campaigns across a diverse range of industries and brings a true passion for social media and the creator economy.

Alana Schreiber is a Digital Campaign Manager at Vocal Media. Alana has a marketing background and experience in tech startups. Recently, she has worked as a content creator and social media manager. Alana is extremely passionate about disability advocacy and is a published cookbook author. She resides in the Central Coast of California with her fiancé, son, and three cats. In her spare time, Alana enjoys gardening, baking, and collecting seashells at the beach.

Ashley Sigler is a Digital Campaign Manager at Vocal Media. She has extensive experience in crafting and executing innovative campaigns across beauty, tech, and lifestyle brands. Specializing in influencer marketing and content strategy, Ashley excels in driving impactful results and fostering strong brand relationships.

Jess Tran is a Senior Campaigns Strategist at Vocal Media. As a working content creator, and as a creator marketing strategist, she’s excited about straddling both sides of the coin. When she’s not working, Jess is powerlifting, climbing, reading and training her dog to do ridiculous things.

Jade Walker is a Digital Campaign Manager at Vocal Media. Bold Fashion and Brave Activism are the attributes that define her. She is not fashion’s “It” Girl, she’s fashion’s Impact Girl. Tackling social injustices in her $3 thrifted fits through her work of well over 5 years, she leads the way as a sustainable thinker while using “SLAY” as corporate jargon.

Ella Walko is a Summer Communications Fellow at Vocal Media. She is a rising junior at Bard College studying Politics, and she’s eager to bridge the gap between her academic pursuits and her pastimes, i.e. scrolling through Insta and TikTok. Outside of work and school, Ella enjoys cooking, baking, a good iced coffee, and spending time in the sun with friends.

Sarah Zhang is a Research Intern at Vocal Media. She is a rising senior studying information science and political science at UNC-Chapel Hill. She is passionate about amplifying young voices in the progressive space and education equity. In their free time, Sarah enjoys reading, cooking vegan recipes, hiking, and playing piano.